Hawthorne Markets

Hawthorne’s is a highly differentiated e-commerce/ marketplace (fresh/organic, nutritious food and value-conscious center-store staples), combining an e-grocery platform/app and in-store shopping/collection point  ... competitively differentiated, bringing high growth and superior economics. 

Hawthorne's has pre-seed investment supporting consumer/neighborhood market research and concept/business plan development work.  The co-founders are in the course of a seed raise to fund the first-phase launch of hub-spoke stores in selected Chicago neighborhoods.

PORTFOLIO SUMMARY ​

CapLinked

CapLinked  provides an effective means to securely share information across multiple enterprises, making it easier, faster and safer to manage business transactions in the cloud.  CapLinked  is building out its cloud-based portfolio, including the web application enterprise platform of document-sharing tools and well as its SaaS/API-powered offering . 


And, CapLinked has recently announced development of decentralized protocols for secure information control using blockchain technology.  Integral to this, the Founders announced a partnership with Storj Labs, a decentralized cloud storage provider, to host confidential business documents and transactions using blockchain.  In support of this thrust, CapLinked is launching an Initial Coin Offering for a special-purpose token to be employed in driving development and use of the CapLinked Blockchain Network.


Globally-recognized customers in over 40 countries use CapLinked .  Principal use cases include:  due diligence, client onboarding/KYC, licensing, business development and corporate development repository, investor reporting, deal marketing, and all manner of other secure document sharing.  Among other recognitions, Inc. named CapLinked to its list of "5 Back-office Tech Innovations".

CapLinked has completed several funding rounds to drive an expanded product roadmap realization and the recently-announced blockchain initiative, together with aggressive customer acquisition and revenue ramp plans.    
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  • Strong cash flow and margin economics

  • Clear market development/revenue roadmaps, ramp-scale options, adjacencies​

  • Avenues for managing upside/downside risks

 Proof Network

Proof Network is the result (July 2018) of a merger of Tipsi and 150ELM, now a technology platform solving macro issues in the global alcohol beverage industry across all three tiers (producers/brand, distributors/importers, retailers).  Proof Network is focused on blockchain-based solutions surrounding downstream product content dissemination, brand consumer rebates/loyalty, and consumer data capture/monetization.  The blockchain-powered custom technologies and software provide Proof Network participants a powerful, secure, and verifiable ecosystem comprised of valuable technology, tools/services, and applications connected by a logical token economy.


Leveraging their existing client scale at the retail tier, standardized product schema, and point-of-sale integrations, brands are able now to run targeted real-time SKU-level campaigns, promotions and rebates, driving engagement and thereby delivering highly-targeted consumer data.  Proof Network's client base currently represents over 250+ retail stores in the U.S., accounting for over $1.4 billion in annual sales.  


Proof Network's predecessor entity, Tipsi, has completed several rounds of seed fundraising focused on data/product development and the diner/restaurant platform.  Tipsi  has recently concluded  a Series A Preferred Shares offering, led by Asper Group, in a raise to support its wine shopper app /merchant-retailer platform development and revenue ramp throughout several major metro areas.  Proof Network is now launching, under the requirements of Tier 2 Regulation A+ with the SEC, a  raise targeting ~ $50 million in its initial token offering.  The Private Seed Round is oversubscribed.

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ACTIVE INVESTMENTS PROFILE ​

  • Strong, passionate entrepreneurial team ... significant content and intangibles

  • Right market timing ... readiness

  • Bright-line competitive differentiation.... idea/concept, revenue model, customer experience, delivery scheme

Obsess VR

Obsess is a Virtual/Augmented/Mixed Reality platform for experiential shopping utilizing a software platform that enables Brands and Retailers to create immersive, branded, discovery-based shopping experiences on the web and in VR/AR headsets.  The new 3D medium of VR/AR/MR is expected grow rapidly over the next few years, and soon it will be as necessary for brands to have virtual stores as it is to have online stores today.  The technology Obsess is building is targeted at powering the next generation of retail experiences for Gen Z and millennial consumers....the "Shopify of VR".


The founding team has experience across Google, Microsoft, Vogue, GQ, and various startups.  The first deployment of the Obsess technology was at New York Fashion Week in February 2017 in partnership with Samsung.  Obsess has just raised a pre-seed investment round for accelerating platform development efforts, including funding from a NY TechStars award.

INVESTMENT CRITERIA, PROFILE ​

Great businesses are built by passionate entrepreneurs with an idea and an exceptional understanding of the customer and the marketplace

​GoParrot

GoParrot uses proprietary AL-based software that allows restaurant group venues/brands to have a direct chat-based (FaceBook Messenger, for example) communication/connection with their customers, without the intrusive 3rd-party ordering/delievery intermediary and without the pain endured by customers in having to download and maintain a multitude of restaurant-specific apps.  Chat allows restaurants to interact with their customers re inquiries dealing with order placement, reservations, special event promotions, and other outreach initiatives.  Restaurants own the content, the customer relatioships and the data....using all to motivate frequency, loyalty, and retention.  GoParrot materially improves the restaurant's economics by eliminating excessive fees taken by 3rd-parties and through revenue lift (frequency, ticket size).  The GoParrot platform is seamless in that the platform has integration capabilities to smoothly connect with the restaurant's existing approaches in order management, kitchen line ops, checkout/PoS, delivery solutions/contractors, and marketing schemes.  And, it's cool....the way people  communicate!   

The founders have strong AI and data/engineering expertise, as well as 15  plus years of startup experience.  GoParrot is raising a pre-seed round with funding used to drive technology platform extensions and restaurant acquisition.

Market-driven, Customer-Centric Ventures Investing ... Acceleration

CURRENT PORTFOLIO 


  • Proof Network (merger of Tipsi and 150ELM):   Proof Network solves the wine-spirits value chain information bottleneck by integrating data/content from the brand, distribution, and  through to the retail and  customer stages by deploying consumer-centric technology solutions to:  manage content for the upstream; provide efficient data exchange; manage rebate and loyalty programs at the point of purchase; and, provide services to vastly improve digital activation and consumer targeting.  The platform also provides a disruptive, vertically-integrated solutions for brands/vineyards DtC marketing, sales/delivery  (investment, fund raising, advisory, governance).

  • Hawthorne's Market: E-grocery/fresh market retailer ... a unique, profitable e-grocery format combining the best of convenient, on-line shopping and in-store fresh shopping experience in high-density, urban neighborhoods (investment, fund raising, advisory, governance).

  • CapLinked:  Cloud app and blockchain platform for secure enterprise information/document sharing and security services ... positioned as the "go-to" place for setting up and closing deals and intercompany arrangements among financial institutions, corporates, advisory and legal firms (investment, advisory, governance).

  • Long Island Iced Tea:  Focused on a portfolio of  non-CSD, ready-to-drink tea addressing the quality/mid-price quadrant and with well-known brand name with profile to carry flavor expansion and potential alcohol mix (investment, advisory).  Exited, following NASDAQ listing, at 1.6x.

  • Obsess:  Virtual/Augmented Reality platform for experiential shopping.... enables Brands and Retailers to create immersive, branded, discovery-based shopping experiences that work on the web and in VR/AR headsets (investment, advisory).

  • GoParrot:  AI-based chat platform ....enables customers to view menus, make inquiries, and place orders with their favorite restaurants over chat channels and provides restaurant groups the customer/operating data and information schema to run profitable, growing restaurants (investment, advisory).

  • Shortest Track:  a blockchain-enabled AI  development/management platform .... a blockchain solution making the buying/selling of AI more enlightened, productive, transparent --  means, significantly more "certain" and "successful".  Connects data scientists who are the algorithm development "rock stars" with business users who highly value (need) AI-powered solutions to deliver superior economics, customer experience, optimized processes, etc., together with processes to manage the creation, access, performance, and payment aspects (advisory, fund raising).

  • Lighting for Impact:  Innovative solution for bringing power to the retail shelf....provides a full line of LED lighting solutions to bring a much more attractive, attention-grabbing shopping experience for customers and retailers (advisory).

  • GenoStyle:  Consumer and brand/retailer shopping platform ....allows fashion brands, retailers to understand, articulate style preferences and behaviors,  giving customers a truly personalized experience and retailers the ability to optimize commercial/merchandising decisions (advisory, fund raising).